Have a Little Huemanity

We made something. We use it. We love it. Apple rejected it.

The Hueman Collective got together over a long weekend, made up of developers, designers, musicians and filmmakers. Our goal was simply to get together to make something that weekend; anything.

The seed of Hueman was planted by data: A friend that has methodically tracked his personal relative happiness level for 10 years. Walking us through his data, he could instantly recall events from his life that affected his happiness. We could clearly see the 3 month period when his previous long-term relationship was faltering, and later, the 6 months leading to the marriage proposal to his (now) wife. He was able to see the ebbs and flow of his mood.

We were psyched. We wanted everyone to be able to see their own data. That weekend, we built a prototype that asked you every day, How was today compared to yesterday?

Deceptively Simple

One bad day can't really ruin you, just like one amazing day doesnt actually change your life - but one day can start a domino effect. You don't always realize it's happening, you just know that you've felt shitty or great for a while.

By taking 10 seconds a day to answer one question, you quickly figure out a few things about yourself:

8 months of private beta later, what have we learned?

Each of these graphs are an individual's life map, the spikes and dips instantly recognizable. In these intial months, our beta users have excitedly shared their personal graphs with others. They have told stories in response to the "What the hell happened there??" question. They've taken a moment, daily, to think about how the things are going.

Figure 1: Examples of actual graphs:

In our beta metrics, the average session length was 31 seconds. The submission takes, on average, between 5-10 seconds. The remaining time seems to be spent on the graph view, seeing how their most recent submission stacks up against their history.

Figure 2: Session Length:
Take a moment to reflect

Thank you for your reply.

We have found the following issue with your app.


We found that your app only provides a very limited set of features. It only functions as a once a day mood tracker. While we value simplicity, we consider simplicity to be uncomplicated - not limited in features and functionality.

We understand that there are no hard and fast rules to define useful, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility, draw people in by offering compelling capabilities or content, or enable people to do something they couldn't do before or in a way they couldn't do it before.

We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to provide a more robust user experience. For information on the basics of creating great apps, watch the video "The Ingredients of Great Apps".

Apple seems to think Hueman lacks features and functionality, but they are completely missing the point.

For those that will argue that Apple rejected it for those reasons, the app is quite simple from a code perspective. It is written primarily in two simple web views: the submission screen and the graph.

If it's just using webviews, why does this need to be an app?

Bring Hueman to life.

Automatically tracking every instant, every moment, using technology is great. We do it ourselves, and have invested in fun upcoming products like Scanadu Scout Tricorder and TRACE. We're users of Moves and Strava, and the newly released Reporter from Feltron.

And for all the valuable data these apps collect, it still doesn't address the core value of Hueman. Hueman is about personal reflection, and presenting that data in a useful way.

It's been humbling for each of us to look back over the days and months that shape us, and look forward to when others can too.

The Hueman Collective